marketing

What Happened to Gap? UC Berkeley Extension Brand Analysis Paper

What Happened to Gap? UC Berkeley Extension Brand Analysis Paper

Today it’s May 5th, 2017. I am currently 24 years old. As I reminisce on simpler times, like my childhood, one of the fondest memories I am able to recall is shopping for back-to-school clothes at the Gap. In 2004, I was in the 5th grade and the Gap was my retail store of choice. Why you might ask? It was easy for me. In the late 2000’s Gap’s television commercials were marketed towards children that looked like me, the actors had their own individual style, and danced to a catchy theme song to highlight the simplicity and movement of Gap’s clothes.

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