Tech Editorial And Content Marketing Strategy

Editorial and Content marketing For TecH Companies

Instagram

As SMB Marketing Manager for Instagram, I developed and executed integrated end-to-end business marketing strategies to drive awareness, education, and adoption of business products for the Reels product.

Key Accomplishments:
Launched three Instagram Reels go-to-market campaigns and ideated strategy for Create and Engage IG Reels Boost and Video Merge, which included blog posts and social media collateral. (Create and Engage GTM, Instagram Reels Boost GTM, Instagram Video Merge GTM)
Created first-ever Instagram Reels How-To 101 guide for small and medium businesses that garnered organic press on SocialMediaToday.

TIKTOK

As content marketing manager for Business Accounts at TikTok, I strategize to ideate, produce, and write editorial blog posts that highlight product updates, and company social impact news for the TikTok For Business platform. I also develop content and design strategy to create compelling and educational TikTok Business Account campaigns that help drive acquisition, retention, and SMB growth. I actively produce Business Accounts educational videos, inbox notifications, H5 landing pages, and off-platform content (email and Business Help Center articles).

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Glassdoor

I served as content marketing manager and lead editor at Glassdoor, voicing their B2C blog, amplifying employee stories within the Diversity & Inclusion space, curating consumer content, and contributing to its position as a thought leader in the recruitment and employment industries.